Pirelli & Helly Hansen: A Partnership Built for All-Terrain Performance

ROME, GA – October 26, 2023 – Pirelli Tire LLC, a global leader in tire technology, is excited to announce a collaborative venture integrating its advanced tire solutions with Helly Hansen, the renowned outdoor apparel and footwear brand. This isn't just about tires and jackets; it's about equipping adventurers, work crews, and everyday drivers with the confidence to tackle any terrain, in any weather. Pirelli, headquartered right here in Rome, Georgia, has a history stretching back over 150 years. We're not just making tires; we’re engineering performance. Think Formula 1 racing – that same dedication to precision, innovation, and safety flows into everything we do, from high-performance car tires to rugged truck and off-road solutions. We’ve always been driven by a simple idea: to push the boundaries of what’s possible with tire technology. From the streets of Milan to the demanding landscapes of the American Southwest, Pirelli tires are built to deliver. We’re a team of engineers, designers, and passionate tire people dedicated to giving you grip, control, and peace of mind. This collaboration with Helly Hansen is a natural fit. Helly Hansen, like Pirelli, has a rich legacy of innovation rooted in real-world needs. Founded in 1877, they started by crafting waterproof oilskins for Norwegian sailors, protecting them from the harshest conditions at sea. That commitment to protection and performance continues today with a full range of technical apparel and footwear designed for professionals and outdoor enthusiasts. They understand what it means to perform under pressure, and they build products that can handle it. So, what does this look like in practice? It’s not just slapping a logo on a tire. It's a deep dive into shared expertise. We've been working with Helly Hansen’s product development teams to explore how tire technology can inform apparel and footwear design – and vice versa. Focus on the Terrain: The All-Terrain Advantage A key area of focus has been on all-terrain applications – think service vehicles, construction crews working on muddy sites, overlanders navigating challenging trails, or even just dealing with tough winter weather. These folks need equipment that can handle it all, and that’s where Pirelli and Helly Hansen are joining forces. Let's break down how this plays out with some of Pirelli’s key products, and how they complement Helly Hansen’s offerings: Pirelli Scorpion All-Terrain Plus: This tire is built for those who spend as much time off-road as on. It offers incredible durability, excellent traction in mud, snow, and gravel, and a comfortable on-road ride. Combine this with Helly Hansen’s Shelter Jacket, a waterproof, breathable, and durable jacket designed for serious weather protection, and you've got a team ready for anything. The jacket’s robust construction mirrors the Scorpion’s reinforced sidewalls, providing a complete protective system. Imagine a utility worker inspecting power lines in a downpour – the Scorpion gets them there, the Shelter keeps them dry and focused. Pirelli WeatherActive: When the weather is unpredictable, the WeatherActive is your go-to. This tire is designed to excel in both wet and snowy conditions, offering superior grip and control. Paired with Helly Hansen's Garibaldi Waterproof Boots, you have a winning combination for winter warriors. The Garibaldi boots are renowned for their comfort, waterproof protection, and superior traction, making them perfect for navigating icy sidewalks or tackling snowy trails. Think about emergency services personnel responding to a blizzard – the WeatherActive keeps their vehicles stable, and the Garibaldi boots keep them on their feet. Pirelli Versatile: For those needing a tire that can handle a bit of everything - highway driving, light off-roading, and hauling - the Versatile is perfect. It offers a comfortable ride and long-lasting performance. This plays well with Helly Hansen’s Edge Workwear Line. This line isn't about flashy outdoor gear; it's about durable, functional clothing designed to withstand the rigors of daily work. The Edge pants and jacket offer excellent protection and freedom of movement, perfectly complementing the Versatile’s reliability and versatility. Imagine a landscape architect driving a truck to a job site - the Versatile gets them there, and the Edge workwear keeps them comfortable and protected. Pirelli Winter 210 Sottozero Serie II: When winter truly bites, there’s no substitute for a dedicated winter tire. The Sottozero Serie II delivers exceptional grip on ice and snow, giving you the confidence to navigate even the most challenging winter conditions. Pair this with Helly Hansen’s Polar Insulated Jacket and Pants, and you have a serious cold-weather setup. This system offers superior warmth, waterproof protection, and freedom of movement, ensuring you stay comfortable and focused, no matter how cold it gets. Think about a snowplow driver working overnight – the Sottozero Serie II keeps the vehicle moving, and the Polar system keeps the driver warm and safe. Beyond the Products: A Shared Commitment to Safety and Sustainability This collaboration isn’t just about selling tires and jackets. Both Pirelli and Helly Hansen are deeply committed to safety and sustainability. Pirelli is investing heavily in advanced materials and manufacturing processes to reduce its environmental impact. Helly Hansen is equally focused on responsible sourcing and reducing its carbon footprint. “We're excited about this partnership with Helly Hansen,” says [Spokesperson Name], [Title] at Pirelli Tire LLC. “It’s a natural extension of our commitment to providing solutions that enhance performance and safety in any environment. By combining our expertise, we can offer our customers a truly comprehensive package.” Helly Hansen echoes this sentiment. “We’re always looking for ways to improve our products and provide our customers with the best possible experience,” says [Spokesperson Name], [Title] at Helly Hansen. “This collaboration with Pirelli allows us to leverage their expertise in tire technology and create innovative solutions for our customers.” The Pirelli and Helly Hansen collaboration is more than just a partnership; it’s a commitment to equipping individuals and professionals with the tools they need to conquer any terrain, in any weather, with confidence and peace of mind. Keep an eye out for more innovative solutions from these two industry leaders in the coming months.