Pirelli & Bumble and Bumble: A Surprising Partnership for Smooth Rides & Great Hair

ROME, GA – October 26, 2023 – You might think tires and hair products have nothing in common, but Pirelli Tire LLC, the global tire giant based right here in Rome, Georgia, is teaming up with Bumble and Bumble, the iconic hair care brand, in a rather unexpected – but totally smart – move. It's not about putting hairspray on tires (thankfully!), it’s about a shared commitment to performance, innovation, and delivering a premium experience to customers. Pirelli, you probably know, makes tires for everything from your family car to Formula 1 race cars. They've been around for over 150 years, and they're famous for making tires that grip the road, handle well, and last a long time. They don’t just make tires, they engineer performance. It’s about understanding the physics of driving, the stresses on rubber, and constantly pushing boundaries. “We’re all about precision and control,” explains Marco Tronchetti Provera, Pirelli’s CEO. “Whether it’s a driver navigating a hairpin turn or someone tackling a busy commute, we want to give them confidence and a feeling of being in control.” But what does that have to do with hair? Well, Bumble and Bumble gets it. For over 40 years, they've been the go-to brand for stylists and anyone who wants salon-quality hair at home. They’re not about cookie-cutter hairstyles; they’re about expressing individuality and empowering people to look and feel their best. Think of it as performance for your hair! “We’ve always been obsessed with texture, with understanding how different hair types react, and with creating products that work," says Michael Gordon, President of Bumble and Bumble. “Just like Pirelli engineers rubber, we engineer formulas. It’s about science, artistry, and delivering results.” So how did this unlikely partnership come about? It started with a simple realization: both companies share a deep commitment to craftsmanship and a relentless pursuit of improvement. They both understand that it's the details that make all the difference. “We were talking about the challenges of materials science – what makes something durable, how do you optimize performance under stress – and we realized we had a lot in common,” says Elena Rossi, Pirelli’s Head of Marketing for North America. “It’s about more than just the product itself; it’s about the feeling it gives the customer. A smooth, confident ride. Healthy, beautiful hair. That's what we both deliver.” The Collaboration: Beyond the Buzz This isn’t just a marketing gimmick. Pirelli and Bumble and Bumble are actually working together on a few really cool initiatives. Joint Research: Believe it or not, materials scientists from both companies are sharing knowledge. They're looking at things like polymer technology, durability testing, and even the impact of environmental factors on materials. The goal? To develop even more innovative products in both industries. Limited Edition Products: Get ready for some stylish stuff. Pirelli and Bumble and Bumble are releasing a limited-edition line of co-branded products. Think sleek travel kits with Pirelli-branded styling tools and Bumble and Bumble’s best-selling products. There's talk of a Pirelli-inspired hair wax offering extra hold and control – “grip” for your hair, if you will! Experiential Events: Pirelli and Bumble and Bumble are hosting a series of events aimed at bringing their customers together. These events will include everything from driving experiences with Pirelli-equipped vehicles to styling workshops led by Bumble and Bumble stylists. Digital Content: Keep an eye on their social media channels for behind-the-scenes looks at the collaboration, expert tips on car maintenance and hair care, and chances to win prizes. What it Means for You So, what does all this mean for everyday drivers and hair care enthusiasts? For drivers, it means Pirelli continues to push the boundaries of tire technology, developing tires that are safer, more durable, and more enjoyable to drive on. They're not just building tires; they’re engineering a better driving experience. For hair care lovers, it means Bumble and Bumble is committed to innovation and quality, creating products that help you achieve your hair goals. They’re not just selling shampoo; they’re empowering you to express your individuality. But beyond the individual products, this partnership represents something bigger. It’s a reminder that innovation can come from unexpected places, and that even seemingly unrelated industries can learn from each other. “We’re both passionate about what we do, and we both believe in delivering the best possible experience to our customers,” says Marco Tronchetti Provera. “This partnership is about celebrating that passion and sharing it with the world.” Michael Gordon adds, “It's about finding common ground and pushing each other to be better. We're excited to see what we can achieve together.” Where to Find More You can learn more about Pirelli Tire LLC at [www.pirelli.com](www.pirelli.com) and Bumble and Bumble at [www.bumbleandbumble.com](www.bumbleandbumble.com). Follow them on social media for updates on the collaboration and exclusive content. And keep an eye out for those limited-edition products – they're sure to go fast! (PIRELLI TIRE LLC, 100 PIRELLI DR SE STE 470, ROME, GA, 30161-3538, UNITED STATES, 918-247-9250)