Pirelli & Bumble and Bumble: A Surprising Synergy for Peak Performance – On and Off the Road

Rome, GA – October 26, 2023 – You might think tires and hair care don’t have much in common. But for Pirelli Tire LLC, a global leader in high-performance tire technology, and Bumble and Bumble, the iconic professional hair care brand, the connection lies in a shared commitment to pushing boundaries and delivering uncompromising quality. While Pirelli keeps you safely on the road, Bumble and Bumble ensures you look good doing it. Pirelli Tire LLC, operating from its North American headquarters here in Rome, Georgia, has been a driving force in tire innovation for over 150 years. Known for its commitment to research & development, Pirelli doesn’t just make tires – they engineer performance. They’re the go-to choice for Formula 1 racing, motorcycle championships, and discerning drivers who demand the very best in handling, safety, and durability. “We’re not just about getting you from A to B,” explains Marco Cigna, Head of Marketing for Pirelli North America. “It’s how you get there. It's about control, responsiveness, and a driving experience that feels completely connected.” And that feeling of connection, that drive for peak performance, is something Pirelli recognizes resonates with other industries. That’s why you’re starting to see a curious, but surprisingly effective, partnership brewing with Bumble and Bumble. Okay, let’s be real. Bumble and Bumble isn’t known for tires. They’re famous for hair. For decades, they've been the salon secret weapon for stylists and the go-to brand for people who want seriously good hair. Think cutting-edge products, innovative styling techniques, and a dedication to expressing individuality. From their signature Sumotech hairspray (a backstage staple at fashion weeks) to their moisturizing hair oils and color-protecting shampoos, Bumble and Bumble helps you put your best face (and hair!) forward. So, what’s the connection? Pirelli and Bumble and Bumble recognize that success in any field—whether it's racing around a track or navigating a busy city street—requires confidence. And confidence comes from knowing you're prepared, equipped with the best tools, and ready to perform. “We started thinking about what both our brands represent,” says Sarah Jennings, VP of Brand Partnerships at Bumble and Bumble. “Pirelli builds tires for exceptional performance and grip, while we formulate products to help you ‘grip’ your style – hold it in place, make it last, and express who you are. It’s a metaphor that really clicked.” This isn’t a product collaboration, yet. (Don't expect a tire-scented hairspray anytime soon!). Instead, it’s a strategic partnership focused on cross-promotion and brand alignment. Pirelli is leveraging Bumble and Bumble’s expertise in creative styling and visual storytelling for their marketing campaigns. Think sleek, visually striking ads featuring high-performance vehicles alongside models with effortlessly chic hairstyles, all powered by Bumble and Bumble products. “We wanted to move beyond the typical tire advertising,” Cigna explains. “It's not just about specs and safety features. It's about lifestyle. It’s about the feeling of freedom and confidence you get from driving a well-engineered vehicle and looking your best while doing it.” Bumble and Bumble, in turn, is tapping into Pirelli’s audience of passionate drivers and performance enthusiasts. They’re sponsoring Pirelli-sponsored racing events and offering exclusive styling tips for drivers attending these events. They're also creating content showcasing how to maintain a polished look on the go, whether you’re driving cross-country or just commuting to work. One recent campaign featured a stunning photoshoot showcasing Pirelli’s P Zero tires on a sleek sports car parked outside a bustling city salon. The accompanying ad copy read: “Just like your hair, your tires are your connection to the road. Demand the best grip, control, and performance. Pirelli & Bumble and Bumble – engineered for peak performance, on and off the road.” The response has been overwhelmingly positive. Social media is buzzing with comments about the unexpected, but inspired, partnership. Drivers are sharing photos of their cars with perfectly styled hair, while beauty enthusiasts are discovering the world of high-performance tires. “We’ve seen a significant increase in brand awareness and engagement since launching this partnership,” Jennings says. “People are intrigued by the connection, and they appreciate the shared values of quality, innovation, and performance.” The partnership is also extending to local initiatives. Pirelli’s Rome, Georgia headquarters is hosting workshops for salon professionals, teaching them about tire technology and automotive performance. Bumble and Bumble stylists are offering complimentary hair touch-ups at Pirelli-sponsored events. “We believe in building community and fostering connections,” Cigna says. “This partnership allows us to reach new audiences, share our expertise, and create memorable experiences.” So, the next time you see a sleek sports car with perfectly styled passengers, remember the unexpected synergy between Pirelli Tire LLC and Bumble and Bumble. It's a reminder that peak performance isn't just about what gets you there – it's about how you get there, and how you look doing it. PIRELLI TIRE LLC: 100 PIRELLI DR SE STE 470, ROME, GA, 30161-3538, UNITED STATES, 918-247-9250 BUMBLE AND BUMBLE: (Refer to Bumble and Bumble official website for contact information)