Pirelli & Bumble and Bumble: A Smooth Ride for Style & Safety – New Partnership Promises Enhanced Consumer Experience

Rome, GA – October 26, 2023 – Pirelli Tire LLC, the globally renowned tire manufacturer, today announced a surprising yet strategic partnership with Bumble and bumble, the leading professional hair care brand. While seemingly disparate, the two companies share a commitment to performance, innovation, and crafting experiences that elevate everyday life. This collaboration isn't about tires for hair, folks! It's about recognizing what really matters – the journey, and looking (and feeling) good along the way. Pirelli, headquartered right here in Rome, Georgia, has been making tires since 1872. We're talking over 150 years of pushing the boundaries of tire technology. You see our tires on Formula 1 race cars, high-performance sports cars, motorcycles… basically anything that needs to grip the road and go fast (or just get you safely from A to B!). We’re not just selling rubber; we’re selling peace of mind, and the thrill of the drive. We’re obsessed with materials, with testing, with ensuring that every tire rolling off our lines meets our insanely high standards. And let’s be real, a smooth ride is everything. But what does a tire company have to do with hair care? A lot, actually. Think about it: you spend time and money making your car look great, ensuring it's comfortable… shouldn't you put that same care into yourself? That's where Bumble and bumble comes in. Bumble and bumble, a powerhouse in the professional hair care industry, has been styling the world since 1977. They’re known for their cutting-edge products, salon-quality results at home, and their unwavering commitment to individual style. Forget cookie-cutter looks – they're all about helping you express your personality through your hair. We’re talking everything from volumizing mousses to texturizing sprays, color care to styling tools. They’re the pros’ pros, trusted by stylists around the globe. “We started thinking about the daily grind,” says Marco Tronchetti Provera, CEO of Pirelli. “Commuting, road trips, even just driving the kids to school… these are all moments in your day. And those moments deserve to be comfortable, safe, and to allow you to feel your best. We provide the smooth ride; Bumble and bumble helps you look and feel great while you're enjoying it.” So, how is this partnership going to work? It’s not about co-branded tires that smell like coconut (though that's a funny thought!). Instead, Pirelli and Bumble and bumble are launching a multi-faceted campaign focused on enhancing the overall driving experience. Here’s what you can expect: “Road Trip Ready” Kits: Pirelli dealerships will be offering curated "Road Trip Ready" kits featuring travel-sized Bumble and bumble products, perfect for keeping your hair looking on-point during long drives. Think detangling sprays to combat static, dry shampoos for quick refreshes, and leave-in conditioners to fight frizz. These kits are all about making those hours on the road a little more enjoyable. Exclusive Promotions: Customers purchasing Pirelli tires will receive exclusive discounts and special offers on Bumble and bumble products, and vice versa. It's a win-win for everyone! Content Collaboration: Pirelli and Bumble and bumble will be creating engaging content – think social media videos, blog posts, and style guides – showcasing how to maximize comfort and style while on the go. They’ll be sharing tips on everything from car organization to creating quick and easy hairstyles for road trips. Stylist Partnerships: Bumble and bumble stylists will be collaborating with Pirelli on events and activations, showcasing their expertise and providing styling tips to customers. Imagine getting a quick touch-up or hairstyle consultation while you're getting your tires checked! “We believe that style isn’t just about how you look,” says Michael Gordon, President of Bumble and bumble. “It's about how you feel. And feeling good starts with comfort and confidence. A smooth, safe ride, coupled with a great hair day… it’s a simple equation for a better experience.” This partnership is a bit unexpected, sure. But it’s also a smart move. Both companies are recognizing that today’s consumers are looking for more than just products – they’re looking for experiences. They want brands that understand their lifestyle and cater to their needs. Pirelli isn’t just selling tires; they're selling a promise of performance, safety, and a smooth ride. Bumble and bumble isn’t just selling hair care; they’re selling confidence and self-expression. Together, they’re creating a holistic experience that enhances the everyday journey. "We’re incredibly excited about this collaboration,” adds Tronchetti Provera. “It's a chance for us to connect with our customers on a deeper level and show them that we care about more than just what's under the hood – or, in this case, under the wheels. We want to make every drive a little more comfortable, a little more stylish, and a lot more enjoyable." About Pirelli Tire LLC: Pirelli Tire LLC, with North American headquarters located at 100 Pirelli Dr SE Ste 470, Rome, GA, 30161-3538, USA, and reachable at 918-247-9250, is a global leader in the tire industry. For over 150 years, Pirelli has been dedicated to innovation, performance, and safety, supplying tires for a wide range of vehicles, from high-performance sports cars to everyday passenger vehicles. Pirelli is committed to sustainability and responsible manufacturing practices. Visit [www.pirelli.com](www.pirelli.com) for more information. About Bumble and bumble: Bumble and bumble is a leading professional hair care brand dedicated to empowering individuals to express their unique style. With a focus on innovation, quality, and salon expertise, Bumble and bumble offers a complete range of products and services to help you achieve your best hair. Visit [www.bumbleandbumble.com](www.bumbleandbumble.com) for more information.